Trade Show Blog
Practical guides on booth planning, display selection, and exhibiting well — written by the team behind your next show.
How to Light a Trade Show Booth (And Why Most Exhibitors Get It Wrong)
Lighting is the cheapest upgrade with the largest visible effect on a show floor — and the one most consistently skipped. Here is how to do it properly.
The Trade Show Booth Checklist: What to Do, Pack, and Bring
A working checklist covering the eight weeks before the show, what goes in the crate, what goes in your carry-on, and what to do before you leave the hall.
How to Set Up Artwork Files for Trade Show Graphics
Resolution, bleed, color mode, and safe areas — the specifications that decide whether your graphic prints sharp or arrives soft, cropped, and the wrong blue.
Exhibiting at McCormick Place: A Practical Guide for First-Timers
Chicago venues have rules, jurisdictions, and cost structures that surprise exhibitors who have only done regional shows. Here is what to know before you ship.
Tension Fabric vs. Pop-Up Displays: Which Should You Actually Buy?
Both give you a 10-foot backwall for broadly similar money. They differ in ways that only become obvious after a few shows — here is what separates them.
How Much Does a Trade Show Booth Cost? A Real Price Breakdown
Booth pricing ranges from a few hundred dollars to six figures, and most published numbers leave out the costs that actually get you. Here is what each tier really includes.
Rent or Buy? How to Decide on Your Next Trade Show Display
Renting and buying both make sense — just for different exhibitors. Here is a practical way to figure out which one is cheaper for your actual show schedule.
How to Choose the Right Trade Show Display for Your Booth Size
Booth size drives every other decision — from display type to graphics to shipping. Here is how to match your display to your space before you buy or rent.